Issue - meetings

(To receive a report from the Executive Director – Resources, which invites the Executive to receive the scrutiny review report and make arrangements for responding to the report by 1 December 2019)

(1)  That the Roundabout Sponsorship and Advertising Scrutiny Review final report be noted.

(2)  That arrangements be made to respond to the report within two months:

(a)  to indicate in the response which recommendations have been accepted; and

(b)  where recommendations are accepted, to bring forward an action plan for their implementation.

Consideration was given to a report from the Executive Director – Resources, which presented the Final Report from the Roundabout Sponsorship and Advertising Scrutiny Review.

The Chairman of the Roundabout Sponsorship and Advertising Scrutiny Panel presented the report and in doing so advised that the report had been considered and supported by the Highways and Transport Scrutiny Committee at its meeting on 15 July 2019.  The comments of the scrutiny committee were detailed on page 47 of the agenda pack.

The Scrutiny Panel's report made a total of four recommendations to the Executive which were detailed on pages 51-52 of the agenda pack.

The Panel had been established in March 2018 to review the current policy dealing with the sponsorship of roundabouts; to develop the policy to enable effective management of roundabout sponsorship and advertising in Lincolnshire; and to consider the economic and commercialisation opportunities.

The Panel had examined the current guidance and data regarding the suitability of roundabouts in each district for sponsorship and advertising.  It had approached each of the district councils to find out what the current situation is with roundabout sponsorship across Lincolnshire. The Panel had discovered that currently only Boston Borough Council and City of Lincoln Council had sponsorship schemes in place.

The Panel was proposing that the County Council explored a countywide sponsorship scheme to cover those areas of the county where no other council scheme existed, but provided discretion to those district councils with a current sponsorship scheme to continue operating as they were. 

The Executive expressed a desire for a countywide policy to avoid any confusion and to remove any inconsistencies across the county. The Executive requested the Executive Councillor for Highways, Transport and IT to make arrangements to respond to the report within two months indicating which recommendations had been accepted and to bring forward an action plan for implementation.

It was also highlighted that there was a need for co-ordination between the planning authorities and the Road Safety Partnership to ensure the sizes of the signs were deemed safe.

RESOLVED

(1)  That the Roundabout Sponsorship and Advertising Scrutiny Review final report be noted.

(2)  That arrangements be made to respond to the report within two months:

(a)  to indicate in the response which recommendations have been accepted; and

(b)  where recommendations are accepted, to bring forward an action plan for their implementation.